I focus on crafting engaging videos for YouTube and social platforms.
I’m laser-focused on viewer engagement and retention, and I help clients ⚡️quickly⚡️ create next-level video content that both audiences and algorithms love.
I’ve worked on over 200 videos, collectively gaining over 100 million views.
<aside> 🎞️ Want to work together?
DM me on Twitter: @TomFrankly
</aside>
$$ \begin{aligned} I've~edited~for: \end{aligned} $$
<aside> 📔 Table of Contents
If you’d like to get a quick look at my editing style, check out this two-minute reel that features several examples – including motion graphics & text animation, B-roll editing, music, and more.
Check out the featured videos below if you’d like some more in-depth examples.
https://www.youtube.com/watch?v=L8z-pRQKPBw
https://www.youtube.com/watch?v=kAWe4Qq-Rp0
I pushed my skills on this project to make a “video essay” at the highest level of production possible, prompting one commenter to write:
“What the hell is the editing on this one. This should be on Netflix.”
Shot with one camera angle on a single set, I used custom B-roll, tastefully-chosen stock footage, animation, music, and sound design to craft an engaging and inspiring message.
https://www.youtube.com/watch?v=0DIn0Ws9yTE
To quickly inform viewers about Notion’s new AI features, this video was shot, edited, and published in under 36 hours.
Since most of the video consists of screen recording, I used multiple camera angles, punches and zoom, and transparency techniques to add visual variety.
Attention to pacing and the addition of some tasteful memes and jokes help to improve retention.
The first 30 seconds were also crafted specifically to create several “curiosity hooks” that compel viewers to keep watching.
https://www.youtube.com/watch?v=FbD8n4J_MuM
This project interweaves footage from an on-location interview with scripted voiceover and on-camera segments to create a singular message.
Starting with over 1 hour of interview footage, I had to cut, condense, and re-order clips in order to “find the story” within the interview.
Combined with the scripted narration, this process resulted in a hybrid final product akin to documentaries found on platforms like Netflix and Amazon.
https://www.youtube.com/watch?v=01DBbTQwYIE
The first 90 seconds of this video are the highest-level work I have produced to date. It was my first attempt to create Hollywood-caliber work, specifically paying homage to Scott Pilgrim director Edgar Wright.
Production involved shooting in multiple locations, custom set design and lighting, and voiceover work. Editing involved VFX, multi-layered sound design, meticulous cut timing, and custom color-grading.
https://www.youtube.com/watch?v=kV626LjZ2xs
While I specialize in long-form, high-production-value projects, I’ve also worked on short-form videos which have garnered hundreds of thousands of views across TikTok, YouTube Shorts, Instagram, and Twitter.
https://www.youtube.com/watch?v=tpWLeUt_7Cc
I occasionally dabble in music production. For my latest instrumental song, I edited this music video which garnered over 250,000 views. In addition to editing the video, I wrote, recorded, mixed, and mastered the song itself.
